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The Shop - Classic Reprints

Mechanick Exercises - 1703
by Joseph Moxon

Our Workshop - 1866
by Temple Thorold

Painter, Gilder & Varnisher - 1850
by H. C. Baird

Working Drawings of Colonial Furniture - 1922
by Frederick Bryant

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Early American Industries Association

Good Resources

Early American Industries Assoc.
Mid-West Tool Collectors Assoc.
The Village Carpenter Blog
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The Ephemera Network
Wenzloff & Sons Saw Makers
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Chris Schwartz' Blog
Lost Arts Press
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Free Stuff - Trade Catalog Covers : Industrial Design and the Trades

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1950
1959

Why trade catalog covers? The tool maker had to market the product to the buyer. What better way to catch the attention of the Hardware Dealer or Tradesman than by offering a catalog that said "My product is the latest, greatest, most up-to-date (plane, chisel, machine, etc.) on the market. Buy my product and you will be a better craftsman, sell more and gain prosperity!"

Trade catalog covers closely mirror the prevailing graphic and often architectural designs of the day. A well designed cover could tell the prospective buyer that the manufacturer was an up-standing pillar of the community (C. H. Smith Woodworking Machinery 1870: Restrained and classic design), right up there with the heights of fashion (Ford Bit Co. 1878, Eastlake Style), so famous that no hoopla is needed (C. Hammond, 1910: Basic Text), or part of the Moderne Movement (Luther Grinders, c1920: Arte Moderne design).

Let's face it, marketing has been around forever. What better way to attract attention than with a cover design that may have nothing what-so-ever to do with the contents?

1858

arrowd1

1859
monhagencvr1

1870

csmithwwmach1870cvr1a

1872

boyntonCATcvr1a

1874 Front Cvr

ohiosawworkscvr1a

1874.Rear Cvr

ohiosawworkscvr2a

1875

disstonhandsaw1876cvr1a1

c1878

fordbitCatCVR1a1

1880

tremontnailCATcvr1a

1880southernsteelstamp

1885
barnes1885cvr

1889
nicholCat1899cvr

1890
bartonmackcarveCATcvr

1890
wetw1890cvrCAT

c1900

josharm1900catcvr1a

1902
sdcvrweb

c1904

mfcatBcvr

1905

union1905catcvr1

1905

lijwhite1905Cat01

1909

bartonmack1910catcvr1a

1910

chammond1910cvr1a

1910

borencatalogushillo1a

1912
mfhCvr

1920

lutherCATcvr1a1

c1920

jgrahamcatCVRsmall1a1

1925

melhhish1925CVR1a1

c1937

ulmiacatcvr1b

1937
ATLASCatalog45CVR1a

c1940
roecatcvr1

c1940
waterston001copy

c1950ashleyilesCatCvr

c1950
witherbyCat1950Cvr

     

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